THE CW

BRAND REFRESH '17

The Defiant declare their presence at the most unpredictable moments. They thrive on subverting expectations, and showing up when you least expect.

This evocative and sophisticated concept allows CW’s attitude and voice to become highlighted through show specific textures and own-able photographic techniques that are anything but expected.

The Unexpected. The Defiant declare their presence at the most unpredictable moments. They thrive on subverting expectations, and showing up when you least expect.

This evocative and sophisticated concept allows CW’s attitude and voice to become highlighted through show specific textures and own-able photographic techniques that are anything but expected.

For The ‘17 refresh, we further expanded the design language developed in 2016 and added additional experiential and digital extensions.

AGENCY Troika | ROLE Art Director

AGENCY Troika | ROLE Associate Creative Direction

BROADCAST

The broadcast package took the icons we developed in 2017 and further brought them to life through illuminated dimensional sculptures.

DIGITAL EXTENSION

Our icon system and unique color pallete allowed us to explore digital platforms including reenvisioning The CW app. We also explored branding marks and reworked thumbnails across digital streaming services helping The CW stand out and feel cohesive.

EXPERIENTIAL + OOH EXTENSION

THE ELEMENTS ROOM

Bringing the brand to life, we further created visual inspiration for unique events, posters, and even dimensionalized sculptures The CW could use.

CREDITS

STUDIO Troika

CREATIVE DIRECTOR Reid Thompson

ART DIRECTOR Andrew Julien

BROADCAST DESIGNER/ANIMATOR Dakota Hopkins

DIGITAL DESIGNER Ben Yonda