THE VENETIAN'S ELECTRA BAR

THE VENETIAN'S ELECTRA BAR

IMMERSIVE SCREEN DESIGN

IMMERSIVE SCREEN DESIGN

A new and imaginative cocktail experience. In  2018, The Venetian opened “Electra”, a new immersive cocktail bar, designed to attract hotel and casino guests. They installed a massive horizontal digital installation. An infinite starry night made of Edison bulbs that react to the heat of the bar defined the digital display.

The Unexpected. The Defiant declare their presence at the most unpredictable moments. They thrive on subverting expectations, and showing up when you least expect.

This evocative and sophisticated concept allows CW’s attitude and voice to become highlighted through show specific textures and own-able photographic techniques that are anything but expected.

A new and imaginative cocktail experience. In  2018, The Venetian opened “Electra”, a new immersive cocktail bar, designed to attract hotel and casino guests. They installed a massive horizontal digital installation. An infinite starry night made of Edison bulbs that react to the heat of the bar defined the digital display.

As associate creative direction, I helped to develop visuals styles and language that would suite the space.

As associate creative direction, I helped to develop visuals styles and language that would suite the space.

AGENCY Digital Kitchen  |  ROLE Associate Creative Director 

AGENCY Troika  |  ROLE Associate Creative Direction 

AGENCY Digital Kitchen  |  ROLE Associate Creative Director 

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CREDITS

STUDIO Digital Kitchen

CREATIVE DIRECTOR Jason Esser

ASSOCIATE CREATIVE DIRECTOR (ART) Andrew Julien