The concept "Information Overload" explores the chaotic state in which news stories across various media outlets are jumbled together and presented with the same level of intensity. There's no difference in importance between a cloudy day promo and a plane crashing into the Hudson. Both get alarms and graphics at the same heightened level. We demand that level of involvement and oh we get it.

The Unexpected. The Defiant declare their presence at the most unpredictable moments. They thrive on subverting expectations, and showing up when you least expect.

This evocative and sophisticated concept allows CW’s attitude and voice to become highlighted through show specific textures and own-able photographic techniques that are anything but expected.

The concept "Information Overload" explores the chaotic state in which news stories across various media outlets are jumbled together and presented with the same level of intensity. There's no difference in importance between a cloudy day promo and a plane crashing into the Hudson. Both get alarms and graphics at the same heightened level. We demand that level of involvement and oh we get it.

AGENCY Troika  |  ROLE Art Director + Lead Design

AGENCY Troika  |  ROLE Associate Creative Direction 

AGENCY Troika  |  ROLE Art Director + Lead Design