THE CW
THE CW
BRAND REFRESH '16
BRAND REFRESH '16
The Defiant declare their presence at the most unpredictable moments. They thrive on subverting expectations, and showing up when you least expect.
This evocative and sophisticated concept allows CW’s attitude and voice to become highlighted through show specific textures and own-able photographic techniques that are anything but expected.
The Unexpected. The Defiant declare their presence at the most unpredictable moments. They thrive on subverting expectations, and showing up when you least expect.
This evocative and sophisticated concept allows CW’s attitude and voice to become highlighted through show specific textures and own-able photographic techniques that are anything but expected.
The Defiant declare their presence at the most unpredictable moments. They thrive on subverting expectations, and showing up when you least expect.
This evocative and sophisticated concept allows CW’s attitude and voice to become highlighted through show specific textures and own-able photographic techniques that are anything but expected.
AGENCY Troika | ROLE Art Director
AGENCY Troika | ROLE Associate Creative Direction
AGENCY Troika | ROLE Art Director
NETWORK PACKAGE
For the network package, it was integral that each show maintain an individual identity that could also feel cohesive with the network. To create this, a recipe was created in which each show has it's own specific color, texture, iconography, and logo resolve.
AFFILIATE PACKAGE
For the affiliate component of this package, it was important that it reflect the sophistication and look of the Network and remain easily adjustable for a variety of shows.
OOH + SOCIAL EXTENSION
OOH + SOCIAL EXTENSION
OOH + SOCIAL EXTENSION
Bringing the brand to life, we further created visual inspiration for unqiue print and social branding.
Bringing the brand to life, we further created visual inspiration for unqiue print and social branding.
CREDITS
STUDIO Troika
CREATIVE DIRECTOR Reid Thompson
ART DIRECTOR Andrew Julien
BROADCAST DESIGNER/ANIMATORS Gary Hebert, Elizabeth Steinberg, Marcos Vaz
CREDITS
STUDIO Troika
CREATIVE DIRECTOR Reid Thompson
ART DIRECTOR Andrew Julien
BROADCAST DESIGNER/ANIMATORS Gary Hebert, Elizabeth Steinberg, Marcos Vaz