PECHANGA
PECHANGA
PECHANGA
REBRAND
REBRAND
REBRAND
As part of its multi-million dollar expansion, Pechanga Resort & Casino partnered with Troika to design an elevated brand experience and establish them as a premium entertainment destination.ement and oh we get it.
I worked closely with the team to develop a heroic logo animation for their new word mark that could pay an homage to their legacy.
As part of its multi-million dollar expansion, Pechanga Resort & Casino partnered with Troika to design an elevated brand experience and establish them as a premium entertainment destination.ement and oh we get it.
I worked closely with the team to develop a heroic logo animation for their new word mark that could pay an homage to their legacy.
As part of its multi-million dollar expansion, Pechanga Resort & Casino partnered with Troika to design an elevated brand experience and establish them as a premium entertainment destination.ement and oh we get it.
I worked closely with the team to develop a heroic logo animation for their new word mark that could pay an homage to their legacy.
In addition, I concepted and developed a campaign launch commercial spot that celebrated the brand essence "Play On Another Level." Without the casino fully built, we created a commercial that hinted at Pechanga's new amenities without the need to showcase them.
In addition, I concepted and developed a campaign launch commercial spot that celebrated the brand essence "Play On Another Level." Without the casino fully built, we created a commercial that hinted at Pechanga's new amenities without the need to showcase them.
In addition, I concepted and developed a campaign launch commercial spot that celebrated the brand essence "Play On Another Level." Without the casino fully built, we created a commercial that hinted at Pechanga's new amenities without the need to showcase them.
AGENCY Troika | ROLE Lead Designer + Campaign Concept Development
AGENCY Troika | ROLE Lead Designer + Campaign Concept Development
AGENCY Troika | ROLE Lead Designer + Campaign Concept Development
CONCEPT 01
JOURNEY
This human approach, takes us on an abstract journey throughout the casino. From a hand sweeping across the surface of water to cards being fanned out, there is a sense of familiarity combined with anticipation of something new.
Ultimately, we cycle through various logos embedded in the environments we’ve seen plus more that tease all the new locations to explore.
CONCEPT 02
IDENTITY
What's woven into the DNA at Pechanga?
Complex thread like lines and textures organically move between living tableaus. These scenes tease the premium Pechanga reband and its new amenitites.
This sophisticated spot ultimatley ends with the lines forming the Pechanga logo.
CREDITS
STUDIO Troika
CREATIVE DIRECTOR Camille Chu + Seton Kim
ART DIRECTOR Andrew Julien