FENTY BEAUTY POP UP

FENTY BEAUTY POP UP

FENTY BEAUTY POP UP

IMMERSIVE PRODUCT LAUNCH

IMMERSIVE PRODUCT LAUNCH

IMMERSIVE PRODUCT LAUNCH

To launch Fenty Beauty’s new Moroccan Spice palette, we partnered with musical.ly (a short form video uploading platform - now known as tik tok) to create an exclusive influencer event.

Beauty influencers had the opportunity to test out the new palette before its official release by creating curated and shareable make-up tutorials. 

To launch Fenty Beauty’s new Moroccan Spice palette, we partnered with musical.ly (a short form video uploading platform - now known as tik tok) to create an exclusive influencer event.

Beauty influencers had the opportunity to test out the new palette before its official release by creating curated and shareable make-up tutorials. 

To launch Fenty Beauty’s new Moroccan Spice palette, we partnered with musical.ly (a short form video uploading platform - now known as tik tok) to create an exclusive influencer event.

Beauty influencers had the opportunity to test out the new palette before its official release by creating curated and shareable make-up tutorials. 

We fully produced the event from concept to execution by developing event and guest flow, selecting and interior designing the space, and  creating all marketing assets for the event.

The event gained traction on social media platforms with the hashtag #spicyaf further driving musical.ly app downloads and creating buzz and sales around Fenty’s new fall beauty line.

We fully produced the event from concept to execution by developing event and guest flow, selecting and interior designing the space, and  creating all marketing assets for the event.

The event gained traction on social media platforms with the hashtag #spicyaf further driving musical.ly app downloads and creating buzz and sales around Fenty’s new fall beauty line.

We fully produced the event from concept to execution by developing event and guest flow, selecting and interior designing the space, and  creating all marketing assets for the event.

The event gained traction on social media platforms with the hashtag #spicyaf further driving musical.ly app downloads and creating buzz and sales around Fenty’s new fall beauty line.

AGENCY Digital Kitchen  |  ROLE Associate Creative Direction 

AGENCY Digital Kitchen  |  ROLE Associate Creative Direction 

AGENCY Digital Kitchen  |  ROLE Associate Creative Direction